A robust, rich media experience allowing the user to scrub forward and backwards of a captivating boxing knockdown. As the user scrolled, not only would the image move in sequence, but type would ebb and flow too. The super slo-motion film engrossed viewers and allowed them to see in vivid detail the art of boxing. In dubbing one boxer a 'tornado' and the other a 'factory,' the metaphor to property devastation was quickly drawn. The clip resolved with our boxer rising from the canvas to continue his fight – like all companies who exemplify the resilience offered by FM Global’s commercial property insurance.