The agency's answering machine message was changed for this one, so that everybody who called on that day could laugh and enjoy the fun act. It also intended to vindicate creativity, allowing clients to directly listen to the changes they often demand.

The answering machine was activated on the 28th (spanish april fools day) till the 29th, to give the clients and puveyors a chance to listen to the message.During these days, the agency called the clients to generate feedback. More than 150 calls where made, with a 68% of response.December 28th: activation of the answering machine.December 29th :incoming calls: 602. Calls in which the answering machine was activated: 321