This teaser campaign ran for one day only on the networked Hit40 UK chart show. We created 21 teaser ads that ran across the first 8 breaks of the show - 2 or 3 ads per break. The ads told the story of the alien invasion of 1950's USA, as featured in the game, from the view point of a 50's US radio station. We also created contemporary dummy ads that the 50's style audio could bleed through. The 22nd 60" reveal ad ran solus in the 9th and final break after the number one song.