Cannes Lions
GREENROOM DIGITAL, London / PLAYSTATION / 2007
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A site to support the release of the new "Sony PlayStation 3" game: Resistance: Fall of man. The pan-European site includes an original interactive “feature film”.The strategy was to immerse the audience in the world of the game and to compete for consumers valuable entertainment time with a piece of digital entertainment that had the production values of a movie.The site is targeted at 18 - 35 males and heavy internet users
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