Today, more than 60% of people in Japan own a smartphone. Smartphone use has an isolating effect and just like in many parts of the world with a similar figure, this reality is changing how we communicate with others. So, Tokyo Disneyland presented a special gift during the Christmas season, when people wish to create warm, face-to-face communication and a fabulous experience to share with their friends and loved ones.

The campaign period was for approximately 2 months during the Christmas season. A website for was set up, so there was no need to download any application and was available on the web browser of the smartphone. By sharing a single Group ID, all smartphones of the group member become connected and the parade begins to move across the screens. To attract the Guest’s interest, we varied the effects of the parade depending on the number of smartphones connected.