Cannes Lions

RESOLVE CARPET CLEANER

EURO RSCG WORLDWIDE, New York / RECKITT BENCKISER / 2008

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Description

In this campaign carpet turns into animated characters/cut outs who reveal a stains story. A pristine white carpet acts out the history of the stain revealing that “Resolve Carpet Cleaner” made it disappear. ‘Only the carpet knows’ highlights a secret between you, your carpet and Resolve. Only the carpet knows.

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