Gollo, the main appliances retailer of Costa Rica, capitalized the most important moment of the country in the last twenty years, creating a promo that not only activated overwhelming reactions and results, but transformed a general feeling of pessimism into a feeling of courage and hope, throughout a simple and regular retail print.

- Gollo sold more that day than the entire previous month.

- All the TV’s and laptops were sold in 8 hours.

- It's share of market grew by 4%

- Increase its leadership of top of mind by 10%

- It's share of mind grew from 85% to 90%