The Red Bull Signature Series platform raises the bar for sports broadcasting in the digital age. The platform extends a traditional broadcast show on NBC Sports with an immersive “four screen” experience across smart TV, desktop, mobile and tablet. The result is a year-round programme of action sports content, storytelling and community.

The website design scales dynamically for an optimal experience on any screen. The website content changes according to the user context: navigate the site using the timeline feature; get the event story before the show is broadcast; follow live stories and social feeds during the broadcast; replay the show and enjoy curated highlights post-broadcast.

Native app for mobile and tablet offers the ultimate Signature Series experience. Sync the app with your TV to enter an immersive dual screen mode. While the HD action plays out on the big screen, the mobile/tablet screen is dedicated to deeper context, hosting live stats, extra content and audience conversation.

The redesigned platform launched in 2013 and has helped propel Red Bull Signature Series to become the #1 action sports property on US television.