Denny’s positioning is summed up in their tagline, “America’s diner is always open.” As America’s diner, it is a place where folks can enjoy good ol' comfort food, get comfortable and open up. The challenge was to make that appeal to a young, college-aged audience. To capture the essence of Denny’s for them, we filmed some comedians chatting and chewing in the classic diner booth, comfortably improvising and joking around. Being naturally funny like this, these personalities are not only appropriate for the Denny’s brand but aspirational to our target. The films were first viewed on the College Humor website.