The latest in the long-established 'Dr Phunk' campaign. The recipe was simple - Dr Phunk, the soul doctor, would cure people's 'soul deficiencies' with Chicken Licken's extraordinary fried chicken. This year's campaign, while sticking with the classic 'soul-fixer-upper' recipe, also tells us Dr Phunk's story, takes us back to his childhood, takes him back to his homeland, introduces us to an old friend and the original soul man - Dr Phunk Snr, his dad. The language they speak is Zulu, South Africa's most widely spoken local language.