This sign is mounted on a building at Stureplan in Stockholm, Sweden.Stureplan is the most central point of Stockholms nightlife. Everyone who's out and about passes this place at one point or another. And everyone is more or less intoxicated. That's why we let McDonald's test your intoxication level by using the classic ”Follow my finger” – test. After the test, the finger points to a McDonald's restaurant placed only 150 meters from the sign. Because no matter how drunk you are, you are always welcome at McDonald's.

In short: When it's time to go home, welcome to McDonald's.