The participants could demonstrate their lung-strength directly at the POS, online via webcam and with numerous promotion-teams circulating the city.

Announced in TV, on radio, billboards and ads at the POS the competition became extremely successful, with over 600 participants alone at the POS. The winner was a young man who has brought it, thanks to sophisticated breathing technique, to an incredible listing of 129 shops - he actually had so much breath left, he just begun all over again…..

Result: There were a total of 766 participants queuing at the POS, 21 directly online on the Website and 98 throughout the city with the promotion teams. Gift vouchers worth over CHF 10,000 - were distributed.