A REINVENTED PROMOTIONAL MEDIA FEATURING A CATALOGUE SUNG OUT LOUD!

Every week, a new catalogue is launched online with a number of promo songs uploaded on video within the pages of the catalogue.WEB: - 1 microsite : http://25jours.auchan.fr.

- 4 musical catalogues uploaded online. - Advertising package on 5 websites in the 25 DAYS campaign colours.- 1 YouTube channel.

- a campaign of customisable banners and products.RADIO: - 43 radio commercials using 11 different musical styles.

- 4,000 broadcasts.PRINT: - 4 catalogues distributed via a letter box drop.- 16,000 bus shelter posters.

- 13,000 4x3 posters.

- 350,000 unique visitors to http://25jours.auchan.fr/ - 2,450,000 pages viewed.

- 290,000 videos viewed on YouTube.- A leap of almost 1 point in market share for food products.

- Perceived value rises by 3.6 points. One of the sectors' strongest growth rates for this period.

- 10% increase in the average amount that customers spend in store (source LSA's magazine - 12/2010).