GYRE is the famous shopping complex at Omotesando in Tokyo.CHANEL and BVLGARI have opened their flagship store in the first floor in the building as a tenant.We built a innovative creative/marketing solution by using digital network system to unite the mobile network devices, web, retail marketing and high-end creative.

We planned to place a Japanese cell phone over a panel at the entrance of the mall.

We intended to use the cell phone as a information providing device, and also as a output device for CGM expressions.

We chose a Japanese cell phone, since IC chips are loaded on most of the cell phones in Japan.The visitors will hold their cell phones above the floor map panel located on each floor. That instant, the cell phones will be connected to GYRE’s mobile website. Automatically, GYRE’s information will appear on the display.