“Convert the Interactive Music Video Experience into Interior Design Simulator”

By working with a music group that has a strong fan base who have high regards for design, we attracted new audiences to our interactive music video where the consumer can enjoy combining their room interior and air-conditioner of their preference and share the finished work over social media.

Then we selected popular combinations from the consumer and published it as a co-created official music video.

We collaborated with a prominent Japanese music group, Tokyo Ska Paradise Orchestra, and released a music video with only a green screen and air-conditioner. The consumer was able to coordinate the green screen to their preferred interior design around the air-conditioner, and through the supplied interactive website they were able to share it over social media. We did not publish the project on any mainstream media, but solely depended on spreading the project through social media pages of the artist and the fan community. Finally, popular designed combinations by users were selected and re-edited the “users’ selected version music video. This video have been distributed as artist’s official DVD and broadcasted on a music program on TV.

This project succeeded in reaching out to a new audience who value design through various forms of entertainment and music. Over 5,000 designs were shared over social media, and the project successfully raised $1.2 million in media publicity, in which the majority was from online news. Popular designed combinations were selected to be included in the official music video, and have been distributed on official DVD and still being shared through social media.