Zain went through a radical rebranding to set it apart from competitors in the region. Following their successful brand transformation, Zain wanted to create a retail experience using the latest digital technologies to attract customers. One of the goals was to encourage customers to spend time interacting with Zain products.

The Zain brand mosaics, evolved from the initial rebranding, were a cornerstone in the designs. We then drew from the best in digital retail to focus all eyes on the store. Scale of the interactive installations was crucial to drawing customers and creating spectacles for observers. Digital content in English and Arabic influenced to the design process and gave focus to the motion graphics of the signage. Community also impacted the design of the space, leading to the development of a brand spine which draws brand images from across regions and allows customers to send SMS messages to the display.

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