Cannes Lions
ADVICO Y&R (Y&R GROUP SWITZERLAND), Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2012
Overview
Entries
Credits
Execution
At night, the wholesome products were projected onto houses in every major Swiss city. Léger yoghurt, cheeses and cupcakes appeared to be floating gently above people passing by.
Outcome
The Léger projections attracted the eyes of night hawks across Sitzerland. Many paused to take pictures or film the floating products with their smartphones. Some clips even have been posted to Facebook walls where they have been shared
Similar Campaigns
12 items