The logo didn’t change since the opening of the center 35 years ago. Over the last years, the duck of the logo was animated in various advertising campaigns, as posters and as give-aways, in different looks and guises. The book was a great opportunity to restage the logo in a new way.

To make the brand story alive and to show the incredible versatility of the logo, the different posters and give-aways were photographed once again. More than 30 photographers were invited to stage and shoot one campaign subject in his or her own style, in order to create a unique chronical of the different faces of the brand.

The book was produced in a print run of 1000 copies, which were distributed to the loyal customers of the center.