Cannes Lions
WIRZ BBDO SWITZERLAND, Zurich / SCHWEIZERISCHE MOBILIAR / 2017
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We always see two retired people musing about a very irrelevant topic: In one film it's two men in a fishing boat, in another a couple on a bench out in the fields. There's no real resolution to the issue - and none in sight, either - by the time the off-voice cuts in and makes the point: You can think about anything if you don't have to think about money, thanks to the retirement plans of Mobiliar, Switzerland's largest insurance.
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