Cannes Lions
ÅKESTAM HOLST, Stockholm / SAVE THE CHILDREN / 2011
Overview
Entries
Credits
Description
Save the Children is the leading independent organization creating lasting change for children in need around the world.It's never been easier to take pictures of yourself and publish them online via blogs and social networks. But what if they are modified or end up somewhere you never intended? Would you even know about it? Unfortunately, this happens more often than you think, especially to young people.
We decided to make it easier to keep track of your pictures online. We created Picture Protect - an online tool based on TinEye, a reverse image search engine.The result: Over 330.000 picture protect searches in the first three months. PR-value of at least 2.3 M Euro. The expression "to Picture Protect" is rapidly growing in the blogosphere. But the only result that really matters is; for some kids out there, Picture Protect makes all the difference in the world.
Execution
Submit your image to Picture Protect to find out where it has been spread, how it is being used and if modified versions exist. Sign up and every time your picture is published somewhere, you'll be notified. Inside the tool, Save the Children can use their expertise to further help people with advise and counselling.
Outcome
Over 330.000 picture protect searches in the first three months. PR-value of at least 2.3 M Euro. The expression "to Picture Protect" is rapidly growing in the blogosphere.
But the only result that really matters is; for some kids out there, Picture Protect makes all the difference in the world.
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