This commercial is part of a campaign developed for the new limited edition from Rexona Teens, DANCE. It was born with the objective of covering the needs of a very dynamic target, which constantly requires new stimulus. Therefore, the challenge was to communicate this limited edition in an appealing way, with a low budget of production and media. In this way, identifying the most consumed media by the target; we developed a campaign whose heart is Internet. The campaign has five executions of 15 seconds: Alarm, Blender, Ping Pong, Cellular and Elevator. Each execution shows how teen girls find music in urban sounds and they dance following its rhythm. e.g.: the sound of a car alarm, an elevator, a blender, a cell phone or the bouncing of a ping pong ball. The campaign’s concept is "Dance to everything". Rexona teens keep girls protected so they can dance whenever and whatever they want to. In order to maintain the teen’s codes, we shot the commercials in a homemade way, as if they were shot by them. The campaign’s activation invites girls to upload their own videos. It was developed for Latin America and Europe.