Cannes Lions
LOWE INDONESIA, Jakarta / UNILEVER / 2009
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“Thick and healthy hair is the start of your victory” has been the proposition for Lifebuoy Shampoo for the last year. Here we see strength displayed by two young girls playing judo and one girl defeating her opponent by the strength of her hair.Now with sachet price promo, we would like to communicate dual product benefits by staying true to Lifebuoy Shampoo’s main proposition.
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