The briefing received by the agency was to develop a packaging project for a distinctive line of different types of rice produced by the Brazilian company Camil. The line would be market-oriented for a premium and adult public. At this time was also presented a limitation - the product has already come packed in a transparent film, a condition that could not be changed.

We studied each type of grain, its origin and history and with this information, developed a background texture and also an special knife cutting design for the window that displays the product. It needed to differentiate between the products in the line. The central idea for the Camil Premium Rice project was the highlight of the gourmet aspect, awakening the "Chef that exists in each one". So on the back of the packaging are found hints from a Head Chef, in order to obtain the best of the grain in exclusive recipes.

First the company launched three products in the market: Black Rice, Rice for Italian Cooking (risotto) and Wild Rice. Due to the good acceptance of the products, the company invested and launched other products: Red Rice, Rice for Japanese Cooking and Basmati Rice.