Nestlé has been developing the social program of door-to-door sales called 'Nestlé até você' (Nestlé coming to you) with the aim of providing nutrition and creating income opportunities for needy communities. Our challenge has been to make the program get to the riverside population of the Amazon region in order to nourish families, create jobs and raise people’s environmental awareness. Based on a study of the local shopper behavior, we created the first floating supermarket in Brazil to take more than 300 products to over 18 low-income communities thus supplying grocery items to more than 800,000 people a year, and this project reverberated not only in the Amazon region but also in many different countries and many different medias.

We designed the adequate architectonic structure, communication and ambientation for a 100m-squared supermarket built on a 27.5 meter ferryboat to deliver Nestlé products that never reached these needy people before.With 90 tons' worth of capacity, we could fix shelves to expose more than 300 varieties of products and points for collecting and recycling material.The boat team is composed of a skilled staff trained not only to deliver the products but to get deep inside teaching recycling and the best nutrition practices.

- Repercussion in many different countries and different media's;- Revenue in spontaneous media 10 times bigger than the value invested in communication;- Partnership with other companies in the Environmental Education Program;- More attention from local government over the sustainability questions;- 1,800 km navigated by the river;- Almost 30 visited cities (12 cities more than expected);- Over 1,200,000 satisfied consumers (50% more shoppers than expected);- Monthly sales increase.