Live Bus Tour

All we wanted to do was get people on board, trying the product and experiencing the brand. It worked perfectly.

Just over 10,000 took part on the Rice Krispies Squares Bus Tour of London. Not bad, as it wasn’t advertised. The creative idea was so good it advertised itself. Attracting passengers onboard at our yellow bus stops and advertising to the tens of thousands of people on the street who witnessed our giant yellow bus driving around London. The passengers told us they had a great time. And it even picked up a bit of free PR too.