Cannes Lions

Ride of the AAMIs

OGILVY & MATHER MELBOURNE, Melbourne / SUNCORP / 2016

Film
Film

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Description

For the first time in AAMI's history, the recognisable 'AAMI girl' and her colleagues come out from behind their desks to star in our campaign, demonstrating exactly why AAMI is not your average insurance company. From roadside assistance to income and business protection, from travel insurance to innovative apps that let you capture and lodge your insurance claim, The AAMI's are always on hand to come to the rescue in sticky situations. Set to 'Danke Schoen', the song first made famous by Wayne Newton in 1963, the humorous scenarios remind you each time and again of why it's 'Lucky you're with AAMI'.

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