Cannes Lions
GEORGE PATTERSON Y&R, Melbourne / SUNCORP / 2010
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Outcome
The policy renewal EDM is the first time Terri Scheer has used electronic direct media to cost effectively retain customers. As a digital campaign, access to the renewing mechanism is instantly accessible, providing a seamless experience. To date, the campaign has had a 55% response rate, far exceeding the 25% forecast.
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