Cannes Lions
INDEPENDENT, London / JACOB'S / 2016
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A trio of bridesmaids waiting for the wedding to start become distracted by a packet of the advertised snacks. Gary Freedman worked on bringing the Jacob’s packs to life through the magic of puppetry, as opposed to CGI, making it more engaging for the audience. This way the duet between protagonist and pack felt more real so the actors could engage with the packs directly.
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