Cannes Lions
THE MILL, New York / LEXUS / 2016
Overview
Entries
Credits
Description
Our team answered the brief with a room you can ride, powered by a real-time game engine experience and a hacked pressure sensitive controller.
Our Emerging Technology and VFX teams groups worked to craft a beachfront skate park simulation in a custom-built surround video cave. The real-time experience puts users in a visually and aurally dynamic environment as they drop into a quarter pipe and carve in bowls of the Lexus Slide Park.
It’s more than a game. More than a film. More than a ride. We’ve blended them together to create an experience that transports people to an enormously rare and playful experience.
Execution
Users start the experience by standing on a pressure-sensitive controller that monitors weight distribution. Speed and orientation of the Hoverboard ride are affected as the user leans forward, back, or side-to- side on a hardware hacked physical board.
The hyper real visuals were crafted in Unreal, with custom software was written by our team to distribute synchronized content across all 18 HD screens in the video cave at 60 frames per second. The visual content was then combined with event-based spatial audio to create an even more engaging experience.
A multiple camera system set up within the experience captures each user’s unique ride, allowing them to save and share a 15 second movie of their personal Lexus Hoverboard experience. Our custom video capture system runs on TouchDesigner, that communicates with Unreal and iOS devices for user queue and start of experience, as well as manages real-time colour correction and editing.
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