Cannes Lions
UP BRANDBUZZ, Singapore / DISCOVERY CHANNEL / 2005
Overview
Entries
Credits
Execution
Many of us have received speeding tickets in our driving lives. But a 'slow coach' ticket? Why not, when it is issued by no less than a souped up 1966 Oldsmobile Tornado with an awesome power of a 1000bhp! (The fastest Ferrari has only 600+ bhp for comparison sake.)We 'issued' these tickets to all the cars parked in one of the Central Business District's busiest carparks.
Outcome
Featured in trade magazines. Ratings for specific episode spiked.
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