The creative message “Don’t Make The Headlines” meant that consumers should not want to be in the headlines as part of the casualties of this outbreak. By appearing on the front page, it would appear very important and consumers would not miss this message. By having the product logo, the message clearly communicated that consumers need Ridsect to avoid being part of the headlines.

Ridsect has successfully educated the public on dengue as it was reported that dengue cases have dropped by 20% at the last count by a local independent news source, Bernama.