Cannes Lions
OGILVY & MATHER COLOMBIA, Bogota / GRUPO EXITO / 2012
Overview
Entries
Credits
Description
Promote Carulla Coffee through alternatives to traditional media.
Execution
We designed billboards that nodded off sleepily to communicate the main benefit of coffee and literally 'awoke' people’s interest.
Outcome
We managed to design completely unexpected and insightful billboards that surprised people in their everyday life.
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