Macmillan was perceived as solely offer nurses for end of life care. This misconception had to be broken. Macmillan are there for patients at day one of their diagnosis right through their treatment journey. They also have a service line open to help answer patient and family questions and offer them further physical and financial support.

Awareness of Macmillan’s services and understanding of their support was needed now more than ever.

The charity sector is experiencing huge challenges. With an aging population in the UK there is a reality that there are more and more people to support. Currently, 1 in 2 of us will be diagnosed with cancer in our lifetime.

Counter to this, the charity sector has seen a decline in individual donations whilst GDPR laws have caused huge impact in the way charities can contact potential donors.

Special effects are woven throughout the film to heighten moments of tension and relief.

With a fast paced edit we wanted to flow rapidly through scenes to reflect the emotional rollercoaster cancer creates.

To stand out from typical ads, the lighting, cinematography and grade were designed to feel beautiful and gritty, but never overdone.

This film required a blend of practical effects, CG and multiple plates being composited together. We wanted the effects to integrate seamlessly into the film, distorting reality to convey the impact cancer has on real lives.