We sent each company a personalized letter talking about the specific threats the company’s mascot is facing today and how they could help us save its specie.

The envelope was personalized with the image of the mascot and inside we enclosed a real picture of the endangered animal.

9 out of 10 articles written after the letter translated our name correctly.1/3 of journalists found the letter funny and wrote back “apologizing” for the spelling mistakes.71 correct translations for the moment.