Cannes Lions
JWT MEXICO, Mexico City / NOKIA / 2013
Awards:
Overview
Entries
Credits
Execution
We were able to give our message in a musical way by using the most famous ringtone but interpreted by the most important Orchestra in Mexico.
Outcome
The results:
There were absolutely no phone interruptions during every performance when this action took place. Besides, we expect a large social media reaction.
This action took place on April 19th, 2013 so viral results are not available yet.
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