To promote world’s most technically advanced board short - Mirage - Rip Curl came to us to create an equally forward-thinking online experience.

The resulting site immerses guests in perfect moments, where all the conditions come together for a fleeting second. We took GoPro camera rigs to the open water and captured the Rip Curl riders catching perfect waves. Time-slice video technology stitched together different angles of the action. After seeing the shorts in and out of the water, guests can purchase a pair of their own.

With the Mirage site, Rip Curl saw a 5x increase in online board short sales from the previous years.