Cannes Lions
DLV BBDO, Milan / YAMAHA / 2014
Overview
Entries
Credits
Description
"Rise up your darkness" accompanied by the dark sound of chimes and chains, mufflers and forks, brings forth the unique MT-07 lullaby.
For the first time the music box does not make you doze off, but rather, awakens the emotions of the night riders.
Because when darkness falls and everyone goes to sleep, the only riders that tame the streets are the MT ones.
Execution
The anime was half hand drawn and half build in CGI. This technique was chosen to define a contrast between what is a real life element and the fantasy ones. CGI was also used to make the motorbike scenes more adrenalinic and dynamic.
Similar Campaigns
12 items