Cannes Lions
MANAJANS/THOMPSON REKLAM ISLERI, Istanbul / ANADOLU PAZARLAMA / 2005
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Description
A man is exercising by hitting a punch bag. Suddenly, the punch bag hits back and knocks him down. The man looks at the punch bag with shock on his face. Stands up with self-possessed and gets close and suddenly hugs it. At the end, we see super “are you open?”. After another word reveals, “to understand".
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