Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / CITY LODGE GROUP / 2014
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Description
Road Lodge is an unashamed one-star hotel that offers great value at a great price. But in order to do this, they have had to sacrifice certain areas, like the size of their rooms. This campaign takes a look at the value you get “a great night’s sleep” vs what you don’t.
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