Cannes Lions

ROAD SAFETY

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014

Case Film
Case Film
Case Film

Overview

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Credits

Overview

Description

The film shows in a single sentence the dangers of texting while driving. Each letter of the sentence that appears on the screen has a particular driving-related danger incorporated into its design. Ex: a post, a child playing with a ball, etc.

Similar Campaigns

12 items

Shortlisted Eurobest
Fiat no grey

LEO BURNETT, Milan

Fiat no grey

2023, FIAT GROUP

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