Objective: Raising awareness against this terrible habit that killed so many people – writing sms while driving.Our insight was that the biggest number of suspects for using the mobile phone while driving are especially the executive types that regard themselves as multitasking and smart. Therefore, our idea was to do a simple, but striking demonstration of how unsuccessful writing and another activity done simultaneously can actually be.

If you think you can manage having your left hand on the wheel and the right hand on the phone, just try first something much easier - try just writing those words (“write” and “drive”) simultaneously and see for yourself how they both get wrong. Feel stupid after result? Ok. Than, never text while driving.