Cannes Lions
HUNGRY BOYS, Moscow / KASPERSKY / 2015
Overview
Entries
Credits
Description
Words Can Save is a social interactive project that shows adults how serious the problem of cyberbullying is nowadays. To attract the attention of adults and show them the essence and importance of the problem, we did a project that does not hide the most important and shows what happens if you ignore the problem: our heroes Kate and Mike are ready to commit suicide.
We are working with the media and attract professional communities, as well as promoting a campaign in social networks, which has already produced the first results of a let 2 weeks after the start of the campaign
Execution
Words Can Save is a social interactive project that shows adults how serious the problem of cyberbullying is nowadays. To attract the attention of adults and show them the essence and importance of the problem, we did a project that does not hide the most important and shows what happens if you ignore the problem: our heroes Kate and Mike are ready to commit suicide.
We are working with the media and attract professional communities, as well as promoting a campaign in social networks, which has already produced the first results of a let 2 weeks after the start of the campaign
Outcome
We have launched a campaign a month ago, but the first results are impressive
0% spent on media
About 40 000 unique visitors of the site
Over 60 mentions in global media
960 000 words said people over the world for saving Kate and Mike
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