IMPLEMENTATION:TV sets on sale demonstrated the spots of our TV campaign, shocking with its harshness. In-store banners copied other in-store communication (product categories, price offers, etc.). Banners and nonstandard designs advised the rules of supermarket traffic under the slogan ‘This will save you on the road’.

RESULTS:During 2 weeks of the action, the hypermarket was visited by about 120,000 people, most of them drivers and their families. According to the poll, 63% visitors were influenced by the ambient communication.