The main idea was to assume the esthetical side of the yellow vest. In allusion to clothes, we immediately thought working with an iconical person in the fashion’s world. So, who was better than Karl Lagerfeld, the emblematic Chanel Fashion Director? We made him a proposition for which he was immediately fond of and gave us his agreement.Actions and falloutA national outdoors plan of action was launched the July 18th.An internet module

This campaign has made a tour of the world in 5 daysOut of stock of the vest and triangle in a weekMedias’ fallout: More than 360 tv & radio passages 10 national newspapers30 French online media and 20 international one’s.More than 50 blogs