Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / VODACOM / 2012
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More than 20% of road accidents on South African roads are caused by people who text while driving. Vodacom, one of the biggest cellular networks in South Africa needed to create awareness around this issue that most take so lightly. We developed this impactful radio execution that dramatizes the dangers of texting and driving in a language that 'texters' understand
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