Cannes Lions

KARATE SCHOOL FOR WOMEN

TBWA\GERMANY, Berlin / SELBSTVERTEIDIGUNG FUR FRAUEN / 2003

Awards:

2 Shortlisted Cannes Lions
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Those who try and get too up close to the young woman in the pop-up window with their cursor hand will be mercilessly punished with a perfectly aimed karate punch or kick. After five failed attempts of trying to get up close to the young woman, the words "Selbstverteidigung für Frauen e.V.“ appear. In English it reads: "Self-defense club for women".

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