Cannes Lions

ROAD SAFETY AWARENESS

FISCHER BUS, Lisbon / PORTUGUESE SLEEP ASSOCIATION / 2011

Awards:

1 Shortlisted Cannes Lions
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Radio is, for drivers, very often used as drowsiness or sleepiness antidote. People use its volume in order to stay awake. But, as we show on the radio spots, when someone is really tired and drowsy at the wheel, radio's not the solution.

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