Cannes Lions

ROAD SAFETY CAMPAIGN

SERVICEPLAN BERLIN, Berlin / GERMAN FEDERAL MINISTRY OF TRANSPORT (BUNDESMINISTERIUM FUR VERKEHR, BAU UND STADTENTWICKLUNG) / 2012

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Life is beautiful, but it can be over quickly. How wonderful our lifes have been we recognize when dying. During the seconds before death our lifes' highlights pass in our mind´s eye – as to be seen in the cinema ad for the Ministry of Transportation, that is about excessive speed and distraction at the wheel. In short: You should not drive as lost in thoughts as you watch a commercial.

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