Cannes Lions

ROAD SAFETY CAMPAIGN

COSMO ADV, Naples / ISORADIO - RAI / 2008

Overview

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Overview

Description

This radio communication is one of four subjects in the road safety campaign entitled give safety the right of way, created for the RAI Isoradio network. In it a girl recalls how she would be shortly hit, on the zebra crossing, by one of the many without limitations who put the lives of weak users on the streets in danger on a daily basis.

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