Cannes Lions

The Billboard that always says YES

LABSTORE Y&R, Madrid / CRUZ ROJA / 2018

Presentation Image
Case Film

Overview

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Credits

Overview

Description

Enable an opportunity to people, that because of lack of resources,

don’t have the digital tools necessary to fight against poverty.

Execution

We created the BILLBOARD THAT ALWAYS SAYS YES: a billboard that people with

scarce resources can easily access in order to get the help they need 24hrs per day.

Outcome

+1000 Kg of clothes distributed

+5000 people attended

39% employment integration

971.684 twitter impressions

#necesitanunsí

+6000 tickets sold over the first 24h

Sorteo del Oro

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